Digital Marketing

Marketing Strategy

Decide which customers to pursue and what action you want them to take. We review your offer, available budget and sales capacity.

WHAT YOU GET

• A target audience and channel plan.
• A campaign calendar with owners and budget assumptions.
• Agreed measures for inquiries, qualified leads and sales follow-up.

SEO & Content Marketing

Use B2B SEO services and content marketing to answer questions buyers already ask. We review your site structure and the topics behind relevant searches.

WHAT YOU GET

• A search-intent map tied to service pages.
• Page improvements, article briefs and approved content.
• Reporting on discovery, visits and inquiries by landing page.

Paid Advertising

Reach people looking for your service with paid search advertising or test a targeted business audience. Campaign management and the placement budget are scoped separately.

WHAT YOU GET

• Campaign structure, audience selection, ads and landing-page briefs.
• An agreed management fee and a separate media budget.
• Tracking of spend, cost per inquiry and lead quality with sales.

Social Media Marketing

Build a credible presence where buyers and partners spend time. For LinkedIn marketing, we turn your team’s expertise into posts that support a business conversation.

WHAT YOU GET

• An editorial calendar and channel-specific post copy.
• Branded graphics, article excerpts and project stories.
• A review of engagement, site visits and attributable inquiries.

Email Marketing

Give interested buyers relevant information at the right stage. B2B email marketing starts with your existing audience, permissions and the next step for each segment.

WHAT YOU GET

• Segment definitions, email copy and reusable templates.
• Welcome, follow-up or event sequences with agreed triggers.
• Reporting on clicks, replies, inquiries and unsubscribe requests.